Distributor profile

Charlie's Wholesale

Illinois, United States

Charlie's Wholesale offers above-ground swimming pools, pool accessories, and equipment including liners, covers, heat pumps, and cleaners. The company also carries infrared sauna rooms, spas and hot tubs, and a broad range of game room furniture including billiards tables, shuffleboard tables, air hockey, foosball, and arcade games. Products are sourced from manufacturers including H.I.I., Heat Wave Saunas, and other brands.

Headquarters
Illinois, United States
Typical price range
$500 to $1,000
MAP policy
No
Sells direct to consumer
Yes

What Charlie's Wholesale distributes

Above ground pools, pool liners, pool covers, heat pumps, pool equipment, infrared saunas, spas, hot tubs, air hockey ta

Is Charlie's Wholesale a fit for your store?

Mid-range order values, which usually leaves enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Saunas

Margins, MAP policy, and who to contact

Supplier Flow members see Charlie's Wholesale's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

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How to open a wholesale account with Charlie's Wholesale

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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