Distributor profile

Cruz

Guildford, Surrey, United Kingdom

Cruz supplies commercial juicing, blending, and soft serve equipment along with ingredients for cafes and food service outlets. The company offers cold press juicers, high-performance smoothie blenders, soft serve machines, espresso coffee machines, and wholesale mixes including frozen fruit smoothies, ice cream and frozen yogurt powders, milkshake purees, and over 70 ethically sourced coffee bean varieties. Cruz provides complete packages that include training, point-of-sale support, and warranty, with a showroom in Guildford offering demonstrations and tastings.

Headquarters
Guildford, Surrey, United Kingdom
MAP policy
No
Sells direct to consumer
Yes

What Cruz distributes

Commercial juicers, commercial blenders, soft serve machines, ice cream machines, frozen yogurt machines, coffee machine

Is Cruz a fit for your store?

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Vending & Commercial

Margins, MAP policy, and who to contact

Supplier Flow members see Cruz's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

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How to open a wholesale account with Cruz

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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