Distributor profile

First Choice Cellars

Calgary, Alberta, Canada

First Choice Cellars is a wholesale wine distributor based in Calgary offering a curated global selection of wines, spirits, beer, and cider sourced from renowned producers. The company's product range includes champagne, red wine, rosé, sparkling wine, white wine, bourbon, gin, liqueur, rye, rum, vodka, whiskey, and cider. Beyond product distribution, First Choice Cellars provides tasting events, seminars, expertly curated wine lists, and services including event support, product placement assistance, and private event booking for individuals, restaurants, and retail clients.

Headquarters
Calgary, Alberta, Canada
Founded
2017
MAP policy
No
Sells direct to consumer
Yes

What First Choice Cellars distributes

Wine, Spirits, Beer, Cider

Is First Choice Cellars a fit for your store?

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Wine Cellars

Margins, MAP policy, and who to contact

Supplier Flow members see First Choice Cellars's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

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How to open a wholesale account with First Choice Cellars

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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