Distributor profile

Multifit

Williamstown North, Victoria, Australia

Multifit supplies a comprehensive range of sports medical products including sports tapes, bandages, first aid items, sprays, ointments, creams, equipment and training aids, massage supplies, hydration products, physio and rehabilitation supplies, and braces and collars. The Australian-owned company manufactures its own line of sports tape and bandages. Multifit offers wholesale pricing for sports clubs and select medical professionals, operates a loyalty rewards program for clubs, and provides free shipping on orders over $750.

Headquarters
Williamstown North, Victoria, Australia
Founded
2011
Typical price range
Under $100
MAP policy
No
Sells direct to consumer
Yes

What Multifit distributes

Sports Tapes and Bandages, First Aid, Sprays/Ointments/Creams, Equipment/Training Aids, Massage Supplies/Tables, Hydrati

Is Multifit a fit for your store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see Multifit's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

How to open a wholesale account with Multifit

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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