Distributor profile

Pelican Reef

United States

Pelican Reef supplies indoor and outdoor furniture with over 40 years of industry experience. The company offers extensive product categories including sunroom, bedroom, dining, and seating furniture for both indoor and outdoor applications. Its portfolio includes multiple branded collections such as Panama Jack and Pelican Reef Patio, with ranges spanning casual to luxury outdoor pieces, dining sets, umbrellas, and billiards tables.

Headquarters
United States
MAP policy
No
Sells direct to consumer
Yes

What Pelican Reef distributes

Indoor furniture, outdoor furniture, sunroom furniture, bedroom furniture, dining furniture, seating, bar and pub furnit

Is Pelican Reef a fit for your store?

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Outdoor Living

Margins, MAP policy, and who to contact

Supplier Flow members see Pelican Reef's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

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How to open a wholesale account with Pelican Reef

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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