Distributor profile

Starfire Direct

Starfire Direct supplies fire pits, fireplaces, patio furniture, and related products for outdoor and indoor use. The company offers gas fire pits, wood burning fire pits, ethanol fire pits, fire pit tables, fire bowls, water bowls, chimineas, and fire columns alongside accessories such as covers and wind guards. Product categories also include gas and electric fireplaces, gas logs, fire glass in multiple colors and sizes, patio heaters, BBQ grills, and outdoor kitchen components.

Typical price range
$100 to $500
MAP policy
No
Sells direct to consumer
Yes

What Starfire Direct distributes

fire pits, fireplaces, fire glass, patio heaters, BBQ grills, patio furniture, gas logs, fireplace accessories

Is Starfire Direct a fit for your store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

They also sell direct to consumers, so you would be competing with your own distributor on price. Ask where they stand on that before committing.

No MAP policy is listed, so expect price competition from other resellers and plan your margin with that in mind.

Niches

Fire PitsFireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Starfire Direct's typical reseller margin range, how strictly it enforces MAP pricing, and the named contacts to email for a wholesale application, plus thousands more verified suppliers and distributors with the same detail.

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How to open a wholesale account with Starfire Direct

  1. 1. Check the fit. Confirm the product types and price range match the store you are building, and that the minimum order is within your working capital.
  2. 2. Look legitimate first. Most distributors want a real website, a business email on your own domain, and a resale certificate before they open an account.
  3. 3. Ask which brands are actually available to you. A distributor carrying many brands does not always have all of them open to new resellers in your territory.
  4. 4. Ask about MAP. Knowing whether pricing is enforced tells you whether your margin is protected from being undercut by other resellers on the same catalogue.

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