Supplier profile

AL-KO

Germany

AL-KO manufactures and sells gardening equipment including lawnmowers, robotic mowers, garden tractors, chainsaws, hedge trimmers, leaf blowers, and cordless handheld tools. Products are engineered in Germany and available through the company's online shop with free next working day delivery. The range includes cordless battery systems, petrol-powered equipment, and robotic lawn care solutions.

Headquarters
Germany
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What AL-KO sells

Garden Tractors, Lawnmowers, Robotic Lawnmowers, Chainsaws, Hedge Trimmers, Grass Trimmers, Blowers, Leaf Vacuums, Brush

Is AL-KO a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see AL-KO's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

How to become a dealer for AL-KO

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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