Supplier profile
American Fire Products
United States
American Fire Products supplies fire glass, lava rocks, and fire pit burners for outdoor installations. The company offers multiple fire glass varieties in different sizes and styles, lava stone options, fire pit pans and rings, DIY burner kits with electronic and spark ignition options, and accessory items like flame guards and burner covers. Products include CSA-certified burner components and materials designed for gas fire features.
- Headquarters
- United States
- Typical price range
- $100 to $500
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- No
What American Fire Products sells
fire glass, lava rocks, fire pit burners, DIY burner kits, fire pit pans, fire pit rings, flame guards, fire pit upgrade
Is American Fire Products a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see American Fire Products's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for American Fire Products
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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