Supplier profile
American Racing
Greenwood Village, Colorado, United States
American Racing manufactures wheels in multiple styles including classic, custom, performance, and vintage designs. The company offers wheels constructed from cast aluminum, flow-formed aluminum, and forged materials across categories such as Vintage, Torq Thrust, Modern, AR Forged, and the drag-inspired Groove 6 line. American Racing wheels are available in sizes ranging from 14 to 24 inches.
- Headquarters
- Greenwood Village, Colorado, United States
- Founded
- 1956
- Products
- 1
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What American Racing sells
wheels, merchandise
Is American Racing a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see American Racing's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for American Racing
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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