Supplier profile

ARRI

Germany

ARRI designs and manufactures camera and lighting systems for the film and broadcast industry. The company offers cinema cameras including the ALEXA 265, ALEXA 35 Xtreme, and ALEXA Mini LF, along with camera components, lens mounts, recording media, and stabilizer systems such as TRINITY 2 and ARTEMIS 2. ARRI also produces LED lighting products including Omnibar, SkyPanel, and L-Series lights, plus lenses and virtual production solutions, supported by a worldwide distribution and service network.

Headquarters
Germany
Founded
1917
Typical price range
Over $5,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What ARRI sells

Cinema cameras, lighting systems, lenses, camera components, stabilizer systems, mechanical accessories

Is ARRI a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Audio / Video

Margins, MAP policy, and who to contact

Supplier Flow members see ARRI's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for ARRI

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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