Supplier profile

Asmar Equestrian

Surrey, British Columbia, Canada

Asmar Equestrian designs and sells apparel and accessories for equestrian riders of all ages and disciplines. The company's product range includes technical show apparel, breeches with silicone patches and full seats, outerwear, knits, tops, leather handbags, and gifts. Since 2011, Asmar Equestrian has offered pieces that emphasize both functionality and style, including the award-winning All Weather Rider collection and a dedicated Young Riders line.

Headquarters
Surrey, British Columbia, Canada
Founded
2011
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Asmar Equestrian sells

Tops, Breeches, Outerwear, Knits, Leather Handbags, Activewear, Gifts and Accessories

Is Asmar Equestrian a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Equestrian

Margins, MAP policy, and who to contact

Supplier Flow members see Asmar Equestrian's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Asmar Equestrian

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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