Supplier profile
Badfish
Salida, Colorado, United States
Badfish designs and sells inflatable paddleboards, river surfboards, rafts, and river tubes for paddlesports enthusiasts. Founded in 2010 in Salida, Colorado, the company's products are developed and tested by professional river guides and feature innovative designs for river conditions. Badfish offers surfboards, paddleboards, wetsuits, traction pads, inflatables, and related accessories through its Salida-based surf shop.
- Headquarters
- Salida, Colorado, United States
- Founded
- 2010
- Typical price range
- $500 to $1,000
- Products
- 197
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Badfish sells
Inflatable paddleboards, river surfboards, rafts, river tubes, wetsuits, clothing, accessories
Is Badfish a fit for a high-ticket store?
Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Badfish's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Badfish
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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