Supplier profile
Balder
Hønefoss, Norway
Balder manufactures electric wheelchairs designed, engineered, and built in Hønefoss, Norway. The company offers three models, Junior, Finesse, and Liberty, each featuring front- or rear-wheel drive, gyro-stabilization, adjustable seat heights from 35 to 80 centimeters, and tilting and laying-flat functions. Select models include standing capability. All chairs are individually customized and come with a three-year warranty. Balder has sold over 9,000 units across 11 countries and serves both Norwegian and European markets.
- Headquarters
- Hønefoss, Norway
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Balder sells
Electric wheelchairs
Is Balder a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Balder's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Balder
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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