Supplier profile

Berkel

Troy, Ohio, United States

Berkel manufactures food equipment including slicers and vacuum packaging machines. The company emphasizes precise engineering, sturdy construction, and affordable pricing in its kitchen tools. Founded in 1898, Berkel has built its business on the principle that quality equipment should be fairly priced and built for durability.

Headquarters
Troy, Ohio, United States
Founded
1898
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Berkel sells

Slicers, Vacuum Packaging

Is Berkel a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Vending & Commercial

Margins, MAP policy, and who to contact

Supplier Flow members see Berkel's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Berkel

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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