Supplier profile

Bernafon

United States

Bernafon manufactures rechargeable hearing aids designed to match individual hearing needs, lifestyles, and budgets. The company offers three primary product families: Encanta, its most advanced line featuring exceptional sound quality; Alpha XT, providing clarity and comfort for everyday listening situations; and Alpha, advanced hearing aids incorporating Hybrid Technology to improve speech understanding and listening comfort. Bernafon hearing aids are compatible with smartphones and supported by online hearing tests and fitting software for hearing care professionals.

Headquarters
United States
Products
63
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Bernafon sells

hearing aids

Is Bernafon a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see Bernafon's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

How to become a dealer for Bernafon

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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