Supplier profile

Big Joe Forklifts

DeForest, Wisconsin, United States

Big Joe Forklifts, established in 1951, is a North American leader in material handling equipment manufacturing. The company offers lithium-ion electric forklifts, order pickers, pallet jacks, stackers, and autonomous material handling solutions distributed through a nationwide dealer network. Big Joe manufactures lithium-ion battery systems in-house and provides rental and financial services to warehouses, manufacturing facilities, and distribution centers.

Headquarters
DeForest, Wisconsin, United States
Founded
1951
Products
42
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
No

What Big Joe Forklifts sells

Forklifts, Order Pickers, Pallet Jacks, Stackers, Autonomous Material Handling Equipment

Is Big Joe Forklifts a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Vending & Commercial

Margins, MAP policy, and who to contact

Supplier Flow members see Big Joe Forklifts's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Big Joe Forklifts

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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