Supplier profile
Bison Inc.
Lincoln, Nebraska, United States
Bison Inc. manufactures USA-made sports and athletic equipment for schools, gyms, and athletic facilities. The company offers a wide range of products including basketball systems, volleyball equipment, soccer goals, bleachers, baseball and softball gear, and equipment for field hockey, football, lacrosse, and other sports. Bison has served athletic directors and facility managers since 1985, emphasizing safe, durable, and innovative products with a lifetime warranty and two-day shipping.
- Headquarters
- Lincoln, Nebraska, United States
- Typical price range
- $1,000 to $5,000
- Products
- 250
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Bison Inc. sells
Basketball systems, volleyball equipment, soccer goals, bleachers, baseball/softball equipment, field hockey, football,
Is Bison Inc. a fit for a high-ticket store?
Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Bison Inc.'s typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Bison Inc.
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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