Supplier profile

Bonafide Fishing

Bonafide Fishing manufactures and sells fishing kayaks in multiple models ranging from compact to expedition-sized, priced from $999 to $3,599 MSRP. The company offers a comprehensive range of kayak accessories including motorization kits, life jackets, paddles, rod holders, electronics, and replacement parts organized by model. Bonafide Fishing also stocks a tackle shop with fishing rods, reels, baits, fishing line, terminal tackle, and fishing tools. The company operates through a network of specialty retailers.

Typical price range
$1,000 to $5,000
Products
959
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Bonafide Fishing sells

Fishing kayaks, kayak accessories, fishing rods, fishing reels, baits, fishing line, terminal tackle, fishing tools, lif

Is Bonafide Fishing a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Hunting & Fishing

Margins, MAP policy, and who to contact

Supplier Flow members see Bonafide Fishing's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Bonafide Fishing

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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