Supplier profile

BowFlex

United States

BowFlex manufactures home exercise equipment including indoor cycling bikes, Max Trainer ellipticals, treadmills, home gyms, and adjustable dumbbells. The product range spans from adjustable dumbbells (5-52 lbs. and 10-90 lbs.) to home gyms with up to 220 lbs. of Power Rod resistance. Select products offer free shipping, and BowFlex provides expert delivery and assembly services.

Headquarters
United States
Typical price range
$500 to $1,000
Products
31
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What BowFlex sells

Exercise bikes, treadmills, ellipticals, home gyms, adjustable dumbbells, kettlebells, benches, accessories

Is BowFlex a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Home GymsTreadmills

Margins, MAP policy, and who to contact

Supplier Flow members see BowFlex's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for BowFlex

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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