Supplier profile
Broil King
United States
Broil King manufactures gas, pellet, charcoal, and hybrid grills along with outdoor kitchen systems. The company produces grills featuring Flav-R-Cast grids, Flav-R-Waves heat distribution, patented Dual-Tube burners, and Therma-Flow cook boxes designed for even heating and flavor. Broil King's iQue line offers digital temperature control and app-based remote operation. The company manufactures gas grills in North American factories and offers a comprehensive accessory line including griddles, pizza stones, and smoker boxes.
- Headquarters
- United States
- Typical price range
- $500 to $1,000
- Products
- 304
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Broil King sells
Gas Grills, Pellet Grills, Charcoal Grills, Outdoor Kitchens, Grill Accessories, Griddles, Pizza Stones, Smoker Boxes, R
Is Broil King a fit for a high-ticket store?
Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Broil King's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Broil King
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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