Supplier profile
Burton
Burton designs and manufactures snowboards, boots, bindings, helmets, goggles, outerwear, and bags for snowboarders of all ages and skill levels. The company has operated since 1977 and offers products across multiple categories including all-mountain, powder, park and freestyle snowboards, as well as apparel such as snow jackets, pants, base layers, and accessories. Burton also produces bags ranging from technical backpacks to gear and travel bags.
- Founded
- 1977
- Typical price range
- $100 to $500
- Products
- 1,015
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Burton sells
Snowboards, snowboard boots, snowboard bindings, helmets, goggles, snow jackets, snow pants, base layers, gloves, hats,
Is Burton a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Burton's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Burton
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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