Supplier profile

Caparison Guitars

Japan

Caparison Guitars manufactures handcrafted electric guitars in Japan since 1995. The company offers multiple model series including the Horus, Dellinger, Orbit, TAT, and TAT Special, along with Custom Works options for personalized instruments. Caparison also produces its own line of pickups. Each guitar features neck-through or bolt-on construction with 25.5-inch scale lengths and is built by skilled Japanese luthiers using premium tone woods and meticulous finishing methods.

Headquarters
Japan
Founded
1995
Typical price range
$1,000 to $5,000
Products
43
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Caparison Guitars sells

Guitars, Pickups

Is Caparison Guitars a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Musical Instruments

Margins, MAP policy, and who to contact

Supplier Flow members see Caparison Guitars's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Caparison Guitars

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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