Supplier profile

CWF Flooring

California, United States

CWF Flooring manufactures rubber gym flooring, ballet bars, dance flooring, and gymnastic supplies. The company offers rubber flooring in rolls, interlocking tiles, and square-cut formats in multiple thicknesses and 11 color options, along with cork and foam underlayment. Its product range includes gym mats, martial arts mats, ballet bars in wood options, gymnastics equipment, and anti-fatigue matting. All products are made in the USA.

Headquarters
California, United States
Typical price range
Under $100
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What CWF Flooring sells

Rubber flooring, gym mats, ballet bars, dance flooring, gymnastic supplies, mirrors, foam shapes, athletic equipment

Is CWF Flooring a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fitness & Training

Margins, MAP policy, and who to contact

Supplier Flow members see CWF Flooring's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for CWF Flooring

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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