Supplier profile
Char-Broil
United Kingdom
Char-Broil manufactures gas, charcoal, and electric grills, along with smokers and roasters. The product range includes TRU-Infrared grills, hybrid models, griddle grills, portable grills, and modular outdoor kitchen components. Char-Broil has been operating since 1948 and offers accessories, cookware, and replacement parts alongside its grilling equipment.
- Headquarters
- United Kingdom
- Founded
- 1948
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Char-Broil sells
Gas grills, charcoal grills, electric grills, hybrid grills, smokers, griddles, accessories
Is Char-Broil a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Char-Broil's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Char-Broil
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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