Supplier profile

Chemi-pure

Fort Lauderdale, Florida, United States

Chemi-pure manufactures aquarium filter media and related products for freshwater and marine aquariums. The product line includes Chemi-pure Elite, Chemi-pure Blue, Chemi-pure Green, Cemiclean cyanobacteria treatments, Vitachem vitamin supplements for fresh and marine environments, and Chemibags. With over 60 years of operation, Chemi-pure positions its filtration media as a solution for maintaining water clarity and aquarium health.

Headquarters
Fort Lauderdale, Florida, United States
Dropships direct
Not listed
MAP policy
Yes
Sells direct to consumer
Yes

What Chemi-pure sells

Aquarium filter media, cyanobacteria treatments, fish vitamin supplements

Is Chemi-pure a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

They run a MAP policy, which is the single best protection a dealer has: it stops other sellers advertising below an agreed floor and racing your margin to zero.

Niches

Aquarium Filtration

Margins, MAP policy, and who to contact

Supplier Flow members see Chemi-pure's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Chemi-pure

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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