Supplier profile
Coolaroo
United States
Coolaroo manufactures outdoor shade solutions including roller shades, shade sails, umbrellas, gazebos, pergolas, shade fabric, and pet products. Products feature toxin-free, mold and mildew-resistant fabrics made from naturally sustainable materials, with UV protection ranging from 80% to 95%. The company's Cool-Knit fabric provides breathable, premium construction, and its HeatShield technology reflects infrared rays for cooler-to-touch surfaces. Coolaroo products are endorsed by Cancer Council Australia.
- Headquarters
- United States
- Typical price range
- Under $100
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Coolaroo sells
outdoor roller shades, shade sails, umbrellas, gazebos, pergolas, shade fabric, pet beds, garden products
Is Coolaroo a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Coolaroo's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Coolaroo
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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