Supplier profile

Craftmade

Dallas, Texas, United States

Craftmade manufactures and sells ceiling fans, lighting fixtures, LED mirrors, and related accessories for residential use. The company's product range includes indoor and outdoor lighting options such as chandeliers, flushmounts, pendants, sconces, vanity lights, and LED flood lights, along with ceiling fans, light kits, and chimes. Founded in 1985, Craftmade designs energy-efficient products emphasizing quality construction and thoughtful design for homeowners.

Headquarters
Dallas, Texas, United States
Founded
1985
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Craftmade sells

Ceiling Fans, Lighting, LED Mirrors, Chimes, Doorbell Push Buttons

Is Craftmade a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Lighting

Margins, MAP policy, and who to contact

Supplier Flow members see Craftmade's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Craftmade

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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