Supplier profile

DAN-FORM

Hørsholm, Denmark

DAN-FORM is a Danish furniture manufacturer supplying Scandinavian design pieces including chairs, bar and counter stools, lounge furniture, tables, office seating, shelving, and display racks. The company offers stocked inventory from its Denmark warehouse for quick shipment, direct container options for larger orders, and custom design services including private label offerings. With 30 years of experience, DAN-FORM serves retail and contract customers and holds FSC certification for responsibly sourced wood.

Headquarters
Hørsholm, Denmark
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What DAN-FORM sells

Chairs, Bar & Counter Stools, Lounge Chairs, Office Chairs, Tables, Shelving

Is DAN-FORM a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Luxury Furniture

Margins, MAP policy, and who to contact

Supplier Flow members see DAN-FORM's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for DAN-FORM

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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