Supplier profile
Divided by 13
California, United States
Divided by 13 manufactures hand-built tube guitar amplifiers in California, constructed point-to-point using traditional methods with no automation or shortcuts. The company offers multiple models ranging from 9 to 55 watts, including the Butch Walker Signature BW1969, FTR 37, AMW 39, BTR 23, CJ11, CCC 9/15, and JRT 9/15, each with distinct wattage options, tube configurations, and voice selections (American or UK voicing). Divided by 13 also produces the proprietary Celestion 454 speaker designed for use across its amplifier and cabinet configurations.
- Headquarters
- California, United States
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Divided by 13 sells
Guitar amplifiers, cabinets
Is Divided by 13 a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Divided by 13's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Divided by 13
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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