Supplier profile

Doona

Manchester, United Kingdom

Doona manufactures car seats and strollers that convert from one form to the other in seconds. The Doona car seat is a Group 0+ model suitable from birth, featuring anti-rebound crash technology and a 5-point safety harness. The company offers multiple car seat models (Doona+, Doona i, Doona X), the Liki Trike line for toddlers, and various accessories including ISOFIX bases, rain covers, and storage solutions.

Headquarters
Manchester, United Kingdom
Typical price range
$100 to $500
Products
81
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Doona sells

Car seats, strollers, tricycles, accessories

Is Doona a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Premium Strollers

Margins, MAP policy, and who to contact

Supplier Flow members see Doona's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Doona

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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