Supplier profile
Duraflame
Henderson, Nevada, United States
Duraflame manufactures firelogs, firestarters, and related fire-lighting products for indoor and outdoor use. The product range includes various firelog sizes and styles, firelighters in multiple formats, utility lighters, matches, and Char Logs. According to the company, Duraflame firelogs burn 80% cleaner than a typical wood fire.
- Headquarters
- Henderson, Nevada, United States
- Typical price range
- Under $100
- Products
- 19
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- No
What Duraflame sells
firelogs, firestarters, firelighters, char logs, utility lighters, safety matches, decor matches
Is Duraflame a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Duraflame's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Duraflame
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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