Supplier profile

DUX

DUX manufactures beds and furniture designed for comfort and longevity since 1926. The company offers multiple bed models featuring dynamic spring construction and customizable comfort zones, including the DUX 10, DUX 11, DUX 30, DUX 31, DUX 60, DUX 80, DUX Motion, and DUX Xclusive, alongside coordinating accessories, bedding, and Scandinavian furniture. Products emphasize sustainable materials, component-based design for extended product life, and sleep science innovation.

Founded
1926
Typical price range
Over $5,000
Products
70
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What DUX sells

Beds, mattresses, bedding, furniture, sofas, tables, easy chairs, headboards, bed components, linens, down pillows

Is DUX a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Mattresses & Sleep

Margins, MAP policy, and who to contact

Supplier Flow members see DUX's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for DUX

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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