Supplier profile

Element4

Netherlands

Element4 manufactures stylish gas, electric, and bio-ethanol fireplaces for indoor and outdoor use. The company offers gas fireplaces operable via smartphone and tablet, along with bio-ethanol models available in both balanced flued and flue-free options. Element4's product line includes the popular SUMMUM series and a designer Architect Series by Marcel Wanders Studio, with many models built on a single chassis compatible with multiple fuel types.

Headquarters
Netherlands
Typical price range
Over $5,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
No

What Element4 sells

Gas fireplaces, Electric fireplaces, Bio-ethanol fireplaces

Is Element4 a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Element4's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Element4

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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