Supplier profile

EMU

Italy

EMU manufactures outdoor garden furniture and design pieces including chairs, armchairs, tables, sofas, daybeds, poufs, stools, accessories, loungers, and cushions. The company has operated for over 70 years and serves both residential and contract markets, including hospitality, restaurants, public spaces, and marine applications. EMU offers shading solutions and emphasizes Italian design, craftsmanship, and sustainability across its collections.

Headquarters
Italy
Founded
1949
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What EMU sells

Chairs, Armchairs, Tables, Sofas, Daybeds, Poufs, Stools, Accessories, Loungers, Cushions, Shade Solutions

Is EMU a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Outdoor Living

Margins, MAP policy, and who to contact

Supplier Flow members see EMU's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

Start your 7-day free trialBrowse the database

How to become a dealer for EMU

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

Looking for more? Browse suppliers by niche or try the free tools.