Supplier profile

Floe

West Yorkshire, United Kingdom

Floe is a West Yorkshire-based company that manufactures infrared sauna blankets and light therapy products. The product range includes infrared sauna blankets with far infrared heating and advanced EMF shielding technology, LED light therapy masks, red light face wands, infrared PEMF mats, and red light panels. Floe's infrared sauna blankets feature toxin-free fabrics, adjustable temperatures from 25°C to 80°C, and are designed as portable, foldable alternatives to professional saunas.

Headquarters
West Yorkshire, United Kingdom
Typical price range
$100 to $500
Products
13
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Floe sells

Infrared sauna blankets, LED red light face masks, LED red light face wands, red light mats, infrared PEMF mats, red lig

Is Floe a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Red Light Therapy

Margins, MAP policy, and who to contact

Supplier Flow members see Floe's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Floe

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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