Supplier profile

Forza

Arizona, Italy

Forza manufactures pro-style kitchen appliances including ranges, wall ovens, range tops, ventilation systems, dishwashers, and refrigeration units. The product line features proprietary features such as dual-flame burners, the MassimoBlu double broiler with 18,000 BTU blue flame technology, the Infinito grate system for continuous cooking surfaces, and oven cavities up to 6 cubic feet. Forza emphasizes Italian design and distinct aesthetics across its appliance range.

Headquarters
Arizona, Italy
Products
45
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
No

What Forza sells

Ranges, Wall Ovens, Range Tops, Ventilation, Dishwashers, Refrigeration, Accessories

Is Forza a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see Forza's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

How to become a dealer for Forza

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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