Supplier profile

Fridja

United Kingdom

Fridja manufactures home appliances across kitchen and garment care categories, including masticating juicers, automatic citrus juicers, portable blenders, digital air fryer ovens, handheld and vertical clothes steamers, fabric shavers, and garment care kits. The company offers free shipping to the UK and EU Zone 1 with same-day dispatch available.

Headquarters
United Kingdom
Typical price range
$100 to $500
Products
160
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Fridja sells

Slow juicers, clothes steamers, fabric shavers, portable blenders, air fryer ovens

Is Fridja a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Home Appliances

Margins, MAP policy, and who to contact

Supplier Flow members see Fridja's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Fridja

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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