Supplier profile

Frovi

Moreton-in-Marsh, United Kingdom

Frovi designs and manufactures commercial furniture for modern workspaces, offering chairs and stools, soft seating, tables, collaboration tables, pods, zoning solutions, shelving and storage, lighting and power accessories. The British brand, based in the Cotswolds since 1976, emphasizes sustainable design and innovative materials across its product range. Frovi operates showrooms in London and Chicago and provides specification guides, configurators, and comprehensive after-sales support.

Headquarters
Moreton-in-Marsh, United Kingdom
Founded
1976
Products
59
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Frovi sells

Chairs and Stools, Soft Seating, Tables, Collaboration Tables, Booths, Shelving and Storage, Lighting and Power, Accesso

Is Frovi a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Conference Tables

Margins, MAP policy, and who to contact

Supplier Flow members see Frovi's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Frovi

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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