Supplier profile

Hilason

Rosenberg, Texas, United States

Hilason manufactures and sells equestrian gear including western saddles, horse tack, fly sheets, blankets, bridles, reins, and riding accessories. The product range spans treeless saddles, flex tree saddles, traditional tree saddles, protective vests, and leather goods. The company also offers dog products and lifestyle items. Hilason has served customers since 1995 and provides wholesale pricing options for retailers.

Headquarters
Rosenberg, Texas, United States
Founded
1995
Typical price range
$100 to $500
Products
250
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Hilason sells

Saddles, Horse Tack, Fly Sheets, Blankets, Bridles, Reins, Saddle Pads, Clothing, Bags, Horse Supplies, Dog Products

Is Hilason a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Equestrian

Margins, MAP policy, and who to contact

Supplier Flow members see Hilason's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Hilason

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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