Supplier profile

ICON

Foshan, China

ICON manufactures office furniture for commercial projects across workstations, task seating, soft seating, acoustic pods, storage, partition walls, and accessories. The company serves customers in over 30 countries and offers both fixed and adjustable desk solutions, ergonomic seating, and acoustic booths for focus work. ICON also provides furniture solutions for education, healthcare, and hospitality environments.

Headquarters
Foshan, China
Founded
2009
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What ICON sells

Workstations, Desks, Tables, Task Seating, Soft Seating, Acoustic Pods, Storage, Partition Walls, Accessories

Is ICON a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Standing Desks

Margins, MAP policy, and who to contact

Supplier Flow members see ICON's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for ICON

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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