Supplier profile

Innovative Hearth Products

Russellville, Alabama, United States

Innovative Hearth Products manufactures fireplaces, stoves, and hearth products across three brands: Superior Fireplaces, Astria Fireplaces, and IronStrike. Superior Fireplaces targets new construction and remodeling projects with fully featured value options. Astria offers indoor and outdoor fireplaces designed with style and performance. IronStrike produces stoves and inserts for wood-burning heating. The company also maintains a network of replacement parts distributors for multiple hearth appliance brands.

Headquarters
Russellville, Alabama, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
No

What Innovative Hearth Products sells

fireplaces, stoves, hearth products, inserts

Is Innovative Hearth Products a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Innovative Hearth Products's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Innovative Hearth Products

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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