Supplier profile

Imperial Tropicals

United States

Imperial Tropicals breeds and ships freshwater aquarium fish and animals directly to customers. The company offers African cichlids, American cichlids, catfish, tetras, barbs, invertebrates, livebearers, rainbowfish, labyrinth fish, and other species across multiple categories. Imperial Tropicals has operated as a breeder and shipper in the USA since 1970 and includes aquatic plants and accessories in its product range.

Headquarters
United States
Founded
1970
Typical price range
Under $100
Products
250
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Imperial Tropicals sells

African cichlids, American cichlids, catfish, tetras, barbs, invertebrates, livebearers, rainbowfish, labyrinth fish, ki

Is Imperial Tropicals a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Aquariums & Fish Tanks

Margins, MAP policy, and who to contact

Supplier Flow members see Imperial Tropicals's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Imperial Tropicals

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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