Supplier profile

Joroto

Colorado, United States

Joroto manufactures home gym equipment including rowing machines, exercise bikes, strength equipment, and toning devices. The company offers multiple rowing machine types featuring air, water, magnetic, and dual-resistance options, along with indoor cycling bikes and recumbent bikes. Joroto equipment features commercial-grade steel construction, foldable designs for space efficiency, and ultra-quiet operation suitable for home use.

Headquarters
Colorado, United States
Founded
1982
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Joroto sells

rowing machines, exercise bikes, weight benches, power towers, vibration steppers

Is Joroto a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Home Gyms

Margins, MAP policy, and who to contact

Supplier Flow members see Joroto's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Joroto

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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