Supplier profile
Kawai
United States
Kawai manufactures grand pianos, upright pianos, digital pianos, and hybrid pianos for homes, studios, concert halls, and institutions. The company's grand pianos are professional acoustic instruments, while its upright pianos offer space-efficient designs for various settings. Kawai's digital pianos feature wooden-key actions and premium sound systems, and its hybrid pianos combine real grand piano actions with digital sound technology. The company distributes through authorized dealers across North America.
- Headquarters
- United States
- Typical price range
- Over $5,000
- Products
- 88
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- No
What Kawai sells
Grand Pianos, Digital Pianos, Upright Pianos, Hybrid Pianos
Is Kawai a fit for a high-ticket store?
Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Kawai's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Kawai
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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