Supplier profile

Keiser

California, United States

Keiser manufactures commercial and home fitness equipment including resistance machines, functional cable equipment, racks, cardio machines, and specialty equipment. The company serves multiple market sectors including tactical, sports performance, longevity, medical, and commercial facilities. Keiser equipment is made in the USA with domestic and globally sourced materials, and the company offers a global distributor network for customers seeking local support.

Headquarters
California, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Keiser sells

Resistance machines, Functional cable machines, Racks, Specialty equipment, Compressors, Cardio machines

Is Keiser a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fitness & Training

Margins, MAP policy, and who to contact

Supplier Flow members see Keiser's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Keiser

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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