Supplier profile

King Electric

Seattle, Washington, United States

King Electric manufactures electric heating solutions designed and assembled in Seattle, Washington since 1958. The company offers residential, commercial, and industrial heaters including fan-driven units, baseboard heaters, radiant heaters, and specialized products for freeze protection, garage heating, and extreme environments. King Electric also provides heating cable, thermostats, controls, hydronic systems, and high-velocity fans.

Headquarters
Seattle, Washington, United States
Founded
1958
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What King Electric sells

Electric heaters, fan-driven heaters, baseboard heaters, garage heaters, ceiling heaters, radiant heaters, marine heater

Is King Electric a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

HVAC & Air Quality

Margins, MAP policy, and who to contact

Supplier Flow members see King Electric's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for King Electric

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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