Supplier profile

King Edward

United Kingdom

King Edward manufactures catering equipment including potato ovens, pizza ovens, bain maries, cold servers, and hot food merchandisers. Potato ovens are available in multiple ranges, Prestige, Classic, Bake King, and Vista, finished in vitreous enamel or stainless steel with chrome, alongside a new LPG gas model. Pizza ovens feature varying capacities with integral warmer options and stone-baked cooking capabilities. All products are designed and built in the UK.

Headquarters
United Kingdom
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What King Edward sells

Potato ovens, pizza ovens, bain maries, hot food merchandisers, cold servers

Is King Edward a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Pizza Ovens

Margins, MAP policy, and who to contact

Supplier Flow members see King Edward's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for King Edward

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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