Supplier profile
KitchenAid
Benton Harbor, Michigan, United States
KitchenAid manufactures and sells both major and countertop kitchen appliances, including stand mixers, blenders, food processors, refrigerators, ranges, dishwashers, and numerous other kitchen products. The company offers free returns on countertop appliances within 60 days and on major appliances within 15 days, plus financing options through Affirm. KitchenAid has operated since 1919.
- Headquarters
- Benton Harbor, Michigan, United States
- Founded
- 1919
- Typical price range
- $500 to $1,000
- Dropships direct
- Not listed
- Dealer program
- Advertised
- MAP policy
- No
- Sells direct to consumer
- Yes
What KitchenAid sells
Stand mixers, blenders, hand mixers, food processors, cooktops, wall ovens, refrigerators, dishwashers, ranges, microwav
Is KitchenAid a fit for a high-ticket store?
Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.
KitchenAid advertises a dealer or wholesale program, so there is a defined way in rather than a cold approach. Confirm whether they ship to your customer or expect you to hold stock, since that decides how much working capital the line needs.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see KitchenAid's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for KitchenAid
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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