Supplier profile

Legend Flame

Carlsbad, California, United States

Legend Flame manufactures electric fireplaces in multiple configurations, including log sets, built-in units, wall-mounted recessed fireplaces, and fireplace inserts. The product range encompasses mantels, trim kits, and accessories designed for various installation types and home styles. Legend Flame emphasizes model compatibility across its offerings and ships fireplaces and mantels from U.S. warehouses within 1-2 business days.

Headquarters
Carlsbad, California, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Legend Flame sells

Electric fireplaces, fireplace inserts, fireplace log sets, mantels, trim kits, accessories

Is Legend Flame a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Legend Flame's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Legend Flame

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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