Supplier profile

Lifegard Aquatics

California, United States

Lifegard Aquatics manufactures aquariums, pumps, UV sterilizers, and aquascaping materials. The company produces low-iron glass tanks in rimless, bookshelf, and all-in-one configurations, along with the Quiet One pump line and UV sterilizers. Lifegard also offers aquascaping rocks and wood, LED lights, heaters, filters, reactors, and various aquarium parts and replacement items.

Headquarters
California, United States
Founded
1973
Typical price range
Under $100
Products
250
Dropships direct
Not listed
MAP policy
Yes
Sells direct to consumer
Yes

What Lifegard Aquatics sells

Aquariums, UV Sterilizers, Pumps, Low-iron Glass Tanks, Aquascaping Materials, Bulkhead & Fittings, Heaters, LED Lights,

Is Lifegard Aquatics a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

They run a MAP policy, which is the single best protection a dealer has: it stops other sellers advertising below an agreed floor and racing your margin to zero.

Niches

Aquariums & Fish Tanks

Margins, MAP policy, and who to contact

Supplier Flow members see Lifegard Aquatics's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Lifegard Aquatics

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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